My Story
I found my path to freelancing after having the opportunity to work for an award-winning medical spa as their Marketing Coordinator / Front Desk while in college for Marketing Communications and being truly inspired watching the business grow. At the time there was not a full-time marketing opportunity for me there, so it pushed me to step outside my comfort zone and go off on my own!
I had been in search of my dharma my whole adult life. While working various corporate jobs I would often get distracted by my own creative side projects. I would stay up late to edit my podcast or jot down my creative ideas in between answering phones at work.
I was sure my dharma involved creative thinking, but I have always had an entrepreneurial mindset as well. Always pondering how I could work for myself or make money in a non-traditional way. I even considered living out of a converted Sprinter van and vlogging my adventures as a way to earn money and live life on my own terms! But, that dream will have to wait because I feel I am on the right path. Thanks to the opportunity given to me at Natology Aesthetics and Wellness to finally use my creative brain and marketing knowledge, and MANY words of encouragement, I took a leap of faith and entered the world of freelancing to help other amazing business owners reach success.
I know I am in the right place, doing the right work because when I look back on my journey, it seemed to not make sense a lot of the time at the moment, but hindsight is 20/20 and every right and “wrong” step was leading me here, to my dharma.
Doing what I love, am good at (and always working towards being better at), and can serve others with!
Brand Story
Studio C was developed while on a soul-searching trip to Vancouver, BC in 2023 as I was soon graduating college and did not have a full-time marketing job lined up. I was using this trip to figure out what would really make me happy in this one life I have to live. Cafés have always been a place of inspiration and calm for me, so every morning I sat at the same vibey café reading, writing, and playing around on Canva. Throughout my adult life, I have pursued various creative endeavours like podcasting and writing which I did just for the love of the craft and no monetization. So while in Vancouver, I developed Studio Curative as a platform to house all my creative projects in one place and share them with my like-minded community. But having always had the entrepreneurial buzz in the back of my mind, I quickly became inspired to turn Studio Curative into a brand and hop into a brand new world, the world of freelancing.
​
The name Studio Curative came naturally to me. At the time of creating the brand, I was living in a very tiny downtown condo that was technically a one-bedroom, but the bedroom door didn’t close because the bed was too big. I thought of it more like a studio apartment and everyone referred to it as such, and it was in this space that I started feeling inspired to create again after years of losing my creative desire. Only now, I wasn’t just creating. I was curating (intentionally, thoughtfully creating) content for brands.
I have always felt inspired and at home in cafés. I love the buzzing of chatter, jazzy café music, and of course, coffee and treats. I wanted to bring my love for the atmosphere and a nod to developing Studio Curative in a cozy Vancouver café to my brand in the form of colour. That’s why you will see warm shades of brown across my platforms with a pop of peach which is a colour I have always loved and been drawn to.
